The photo above is a picture of Ben, he is what I believe to be a stereotypical audience member of our film. I chose Ben as he represents the age of 17-25 which fits the criteria of our film being an 18+ certificate. The certificates of a film are decided by the British Board of Film Classification as previously there were no agreed rating standards on films therefore young children could watch explicit scenes of violence, sex and drugs and many people didn’t agree with this. As horror films often contain scenes including weapons, gore and mass murders they are not suitable for those under the age of 15 or sometimes 18 depending how detailed the deaths are. As the deaths in our trailer are quick explicit we have chosen to give our film an 18 certificate. Furthermore people under the age of 17 would not be as much of an enthusiast of horror films as they are too young to fully understand some of the complex storylines and will be affected by the disturbing scenes to a greater extent than an older audience.Another reason I designated this particular image was mainly due to his appearance, as he conveys an average male who enjoys the horror Genre. His appearance conveys this as he looks very dark and would probably be defined under the social group Emo or Goth on account of his hairstyle and clothes choice. He enjoys films such as The Saw sequel, The Grudge, Halloween and many other popular Horror/Thriller Titles. He also watches Television programmes like Skins, CSI, Dead Set, Being Human and Supernatural, as these all feature tension building storylines which are expected and associated with Horror Films. He shops at places such as HMV and GAME because Horror films are popular among film fanatics and predominantly males. His favourite music is Metal or Rock music, this type of music occurs in horror films very often as it sets the thriller scene and appeals to the typical audience, Bands such as Metallica and Motorhead.
The main target audience for a horror film would not conventionally be focused at girly girls as normally these would not consider Horror as their chosen genre probably due to the amount of Gore, violence and suspense. However in our film the cast are all girls some being loud, doppy, girly etc girls may want to watch it as they may relate to a character or scenario, therefore we have made a large target audience for our film consisting of both males and females.
