Analysis of film poster.

This poster caught my eye as it is simple but effective. It uses very few colours, however the technical codes of the poster are that the lighting is very dark around the eye and it gets lighter when you reach the names towards the bottom of the poster. This shows that the person is very dark on the inside whilst on the outside she/he is scared. It also enables to be able to read the writing easily. The camera shot is directly on one eye so it automatically makes you focus on this. The focus is very clear on the eye as it dominates the page. There is a bright white light surrounding the dark eye which could symbolise something is trying to get through and is stuck behind the eye, which is highlighted by the fingers coming out. The colour surrounding the eye seems to give the picture a gloomy feel to it as it is so dark, which is conventional of a horror poster.

The purpose of the text is to inform the reader of what genre the film is and give you a small insight in to it but keep you guessing too. Therefore I like this poster as you aren’t given many clues about the film therefore it leaves you intrigued and you really want to watch it.

The genre of the film poster is a horror, this is made clear because the colours are very dark, shadowed and give you the feeling of the unknown. The image of the eye itself looks startled and scared, which also raises questions in the readers mind as we wonder whose eye it is and why they are scared. The eye is in darkness therefore it could symbolise someone is trapped in the eye and the hand looks as if someone is after her or someone is trying to escape the eye.

Finally the font used here are sans serif, this gives the poster a modern feel. There is bold lettering on the EYE, this shows what the movie is about and what the main idea is, which interlinks with the picture.

Finally Jessica Alba’s name is used at the top of the words the eye, but it is also in colour in red lettering the only colour on the text, so you can tell that she is the one who is going to be the most important person. Also by using a well known celebrity name it will make the audience want to watch the film more.