Wednesday, January 5, 2011

Film magazine analysis



MASTHEAD - This is placed near the top of the page to advertise the magazine. A bold red colour is used in order to make it stand out in contrast with the white background in order to catch the eye of the viewer since it is a well known magazine.

SKYLINE- The skyline is placed at the top left of the cover and says 'our biggest preview ever'. This is very effective since it is a known fact that the eye reads from top left to bottom right. Therefore, assuming that this is the first thing the viewer will see, it cause them to want to see what makes it the biggest issue ever causing them to read on or purchase the magazine. In addition the word 'biggest' will also catch the customers eye since made to stand out by the use of a different colour than the rest of the words. The skyline also includes 3 different pictures of 3 different games which will also catch the interest of people interested in the gaming industry as well as the film industry which will gain more sales. There are borders placed around the pictures in order to make it more presentable and to keep it from being lost to the other images on the page.

HEADLINE - Instead of using a headline to introduce the main images' movie, they have used a quotation. 'I don't want to be the Jar Jar Binks of a movie'. This creates more interest in the main focus as the reader will want to find out why did Megan Fox say that and what is she exactly referring to.

SUB HEADING - This is placed below the quotation and tells the reader more information about what the quotation is about. This helps the reader to decide if they want to find out more.

PUG - This is in the shape of an arrow which is unconventional since it is usually a circle. The arrow draws the viewers attention more since it is so unusual. Also, the arrow is pointing to the main image which will draw the eye back to the main image.

PLUS - The word 'PLUS' is written in bold red to make it stand out. This causes it to still catch the viewers eyes and draw their attention to the other information available in the magazine which also gains the magazine more sales since it will attract more people.

MAIN IMAGE - The main image is conventionally placed in front of part of the masthead which shows that they believe that the image of Megan Fox will attract customers and viewers more than their own publicity especially since she acts as the main character of the newest movie out. She is also wearing the same outfit which she wears in the movie. As a result, people will recognise who this woman is even if they didn't know her before and again gains the magazine company more revenue.

WEBSITE - This is placed above the name of the magazine in small font in order for customers or fans to find out more about the magazine which gains the company more publicity and PR.

DATE - This is placed unconventionally placed between the skyline and the masthead since it is usually placed right at the top of the magazine. It shows when this particular issue was released and also shows that it is a monthly magazine.

PRICE - This is unconventionally placed right next to the date between the skyline and the masthead. From looking at other magazines I can see that it is usually placed in the barcode.

BARCODE - This conventionally positioned at the bottom left of the page along with the symbol of the publishing company.

COLOURS - The background colour used is very suttle allowing for the main image and words to stand out. The colours of the words which are blue and red cause them to stand out and makes it easy for the viewer to read. The suttle white background and the bold bright lettering makes it easy for the eye to move around the page.

OTHER - The magazine is not very fussy making it easy for the eye to move around the page and therefore makes it easy to be read.

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