Our group created a questionnaire with basic questions to get people’s opinions about our initial ideas. In doing this, we found out what our target audience expectations are for horror movie. This allowed us to see the feedback of what our target audience thinks of our ideas and we could use their answers effectively when creating our three media products.
After posting the questionnaire on our blogs we analysed the feedback:
Are you male or female?
The feedback from this was both male and female, although there were fewer males that filled out my questionnaire we are still going to target both genders, as we felt if we had more people that participated with our questionnaire there defiantly would have been more males that answered it.
How old are you?
Everyone that answered my questionnaire was between the age of 16-19, therefore this will be our prime target audience although we are not restricting other ages from watching our film.
What genre of movies do you prefer to watch?
Horror was the chosen genre with comedy a close second. This is one of the reasons we chose to do a horror so we could really appeal to our target audience's interests.
What location is best for a horror trailer to be filmed in?
Forrest/woods was most popular so that is why we chose to film most the majority of our trailer in the woods.
Should the protagonist be male or female?
The results on my questionnaire were female, although this may have been because I had more women voters; however our group considered both genders and choose to use a female protagonist just to challenge conventions and make our trailer a bit more unusual.
Do you think that captions would be beneficial to incude in our trailer?
More people voted for yes and as a group we also agreed with this as we felt they would be beneficial to our trailer.
What type of sound or music would you like to hear in a horror trailer?
The majority of the votes was for a fast tempo soundtrack, however I did have few votes for a slow tempo soundtrack therefore we incorporated both in our trailer.
Which name do you prefer for a film magazine?
This question was important for us as we did not know which name to choose and we was really interested in our audiences opinions and they voted for The flicks so that is the name we chose for our magazine.
After analysing the results we used their answers and opinions very carefully making sure we tried to incorporate everything we found out into our trailer to make it appeal to them our viewers.
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